Why Signs Are Still Relevant In The Digital Age
We all know that the online world and social media has truly ‘taken over’ in the past decade, so it’s no surprise that some people might question doing anything other than digital marketing.
Despite these contemplations, it’s pretty clear to most of us that signs are definitely still relevant in the digital age. In fact, some people argue that their effectiveness has only risen considering that many competitors have lapsed in their focus on traditional marketing in the modern day.
Popularity for digital marketing makes signage more dynamic
Some people argue that, due to the huge popularity in digital advertising, traditional forms of advertising are actually now more dynamic and attention-grabbing.
The effectiveness of a billboard sign or wall signage has always been significant, but nowadays if you can manage to take someone’s eyes away from their digital device, you might actually be able to make a bigger impact than ever before.
By getting creative with your signage, you can achieve some great things. Working with a professional signage and design company will help you refine your signage ideas into a strategic plan.
The timeless nature of signs
Unlike the digital world (where posts or articles eventually get buried after time, or lapse once the advertising budget runs out), signage can provide a permanent form of advertising that sticks around for as long as you want it to. Once you’ve paid the upfront cost for design, printing and installation, there are no more additional fees. This cost-effectiveness is one of the major benefits of signage as a form of advertising.
Signs achieve more than just promotion
The obvious purpose for signage is to promote your business, but they can have many more functions too. In particular, signage may be necessary to assist with wayfinding.
If you have a physical store or presence, it’s important that you consider your signage needs carefully. Almost all buildings will require some form of signage. This includes to help direct visitors and customers. At Global Signs, we can print and install all sorts of signage.
Physical beings need physical signs
At the end of the day, we are all still physical living human beings. Although many of us spend significant amounts of time on digital devices, we still do live in the real world which means we need real signage and forms of advertising too.
Splitting your budget between traditional marketing and digital marketing is essential. Depending on the nature of your business, you might want to do a 50/50 or 70/30 split to ensure your brand is still being seen online and in the real world.
The team at Global Signs can work with you to determine what signage is necessary for your business and the goals you want to achieve. We can provide a range of signage options, including acrylic signs, laser cut signs, factory signs, display banners, business signs, billboard signs and pull up banners.
For more information, contact the friendly Global Signs team today and we can develop a free quote for your signage needs.