What Signs do You Need to Consider When Opening a New Business?
When opening a new shop, factory, office, or business, it’s important that you consider what signage is required in your workspace.
Starting or opening a new business can be a busy and stressful time, and signage may not be the first thing you think about. However, signage is highly important and can have an enormous impact on the financial success or smooth functioning of your business.
Required emergency signage
Some signage, like exit and emergency signs, are required by law to be installed in any buildings or workspaces. These signs are vital for keeping your staff and patrons safe. It’s also important that emergency tools, like fire extinguishers, are appropriately labelled to enable safety around your space.
If you can’t afford to have all your signage installed at the opening of your business, you should prioritise this practical emergency signage. For more information about what is legally required when establishing a new building, you may like to liaise with your building signage experts or development team.
Wayfinding signage
Wayfinding signage is very important, particularly for a newly opening shop or business. Wayfinding signage is essentially any sign that assists visitors in finding their way around a building or area. It may be as simple as an arrow pointing to a room or area, or it could be a large sign featuring a map.
Wayfinding can be designed in a style or colour scheme that suits your business and provides a practical solution, while contributing to your brand presence within your facility.
Permanent marketing signage
Once you’ve got all the practical emergency signage and wayfinding signage out the way, it’s time to get creative with some marketing signs! This is the signage that will beautify your shopfront or building and entice customers into visiting your store. If you are operating a factory, it can help to increase the aesthetic appeal of the facility and build your reputation.
Permanent signs are often made as acrylic signs, as this is a durable and dependable material. There’s no limit to what can be achieved with marketing signage, so think big. Whatever you create, it should be in line with your branding guidelines and match the general vibe you hope to express through your company. Why not consider a billboard sign too?
Temporary marketing signage
In addition to your permanent signage, you should consider any temporary/portable signage that will help to promote limited time sales or promotions.
When officially opening or launching your business, you might be looking to draw extra attention to your shop or factory. Pull-up banners or display banners are a great way to draw attention to your business or highlight a particular deal you are running for a certain product. They’re also very affordable and easy to install.
No matter what type of signage you are looking for, Global Signs has the expertise to assist you. Contact the Global Signs team on (02) 9729 0139 or info@globalsigns.net.au today to discuss your Sydney business signage.