Marketing Material and Signage Needed for an Industry Show

When preparing for an industry show or market stall, you will need to consider what popular business signage is needed to make your brand stand out amongst the crowd. There are a variety of different signage options you can consider to market your business, but some are going to be better than others when it comes to making a statement and drawing in genuine customers.

The best part about show decorations and materials is that they are timeless and reusable. Most of your event signage will only need to be purchased once – you can then reuse it at every future event you attend (and trust us, after you attend your first show, you’ll become addicted!)

1. Pull-up banners

Pull-up banners, sometimes known as banner stands, are a great way to highlight a service or product of your brand. Because of their tall, stand-alone nature, they immediately draw attention from people passing by. Most of the best pull-up banners also have a compact and easily transportable design, which means you can simply roll them down when travelling between events.

When positioning your pull-up banners at the show, it is important that you don’t block the entry into your stall or area. You want customers to feel comfortable and welcomed when they enter your zone, so keep it as spacious as possible for them.

2. Marquee or wall signage

If you have your own allocated marquee or section at the event, you need to brand it as your own. This may involve customised A-frames, tailormade business signs, custom hanging signs, business banners, and more. Working with a local business signage company will help you to understand what you need and get it developed in-time for your event.

At Global Signs, we specialised in custom business signage, including signage for shows and events. We work with you to develop a design that meets your needs and will encourage genuine interest in the public. Then, we print every design with the highest quality materials to ensure it can provide long-lasting use to your business. If you need business signage Sydney, don’t hesitate to get in touch with our team.

3. Flyers and brochures

The power of marketing flyers and brochures should not be underestimated. If your potential customers can walk away with a physical flyer from your business, they are more likely to retain the information they received from you and consider making a purchase in the future. The flyer you give them may end up on their fridge or on their kitchen table (or in their pocket for a few weeks!) which means they will continue to think and consider your brand beyond the event and while they are feeling more relaxed at home.

At a show, you might like to have a dedicated staff member handing out your business printing materials to people walking past, or you might just want to give brochures to select customers that show a genuine interest in your brand.