As a professional printing company in Sydney, we have assisted hundreds of local businesses to design and install visually awestriking shopfront signage. We know that every brand and company is different, so the needs of every job are different too. There are still some helpful tips that apply to every single business as they amplify their shop windows and business exterior.
Always stay on brand.
The exterior of your store needs to match the interior appeal, as well as the other brand materials you have (your website, promotional materials, products). All of the logos, colours and icons that you use in your shopfront design should be exactly the same as those used elsewhere in your business. By staying on brand, you will ensure that your business is memorable and noticeable. If you have multiple locations or run a franchise, the visual décor needs to match all your other stores.
Only advertise timeless information to avoid costs in the future.
Some businesses like to advertise their contact details, opening hours and website on their business building signs. In our opinion, doing this can have both positive and negative outcomes. Ultimately, it is a good idea to promote your contact information so that potential clients and customers can easily know how to get in touch with you. However, it can be extremely painful down the line if these specific details change. We recommend excluding this information from your shopfront.
You should also try to keep the design and colour schemes timeless on your signage. This will ensure that you do not need to update your branding every few years.
Consider the angles that passers-by will be viewing the shop.
There is no value in a beautiful shopfront if your potential customers can’t even see it. Your signage needs to be angled at positions where it will be seen by the most amount of eyes. Step outside your shopfront and ask yourself some critical questions:
- Is there a footpath near your shop? A sandwich board sign might help to attract the attention of people walking past.
- Is there a road near your shop? The signage on the exterior of your building should be facing the direction of traffic.
- What is the furthest point that people could trying to find your building? The text and logos on your signs need to be visible from this position.
- Are there other businesses surrounding you? Your shopfront needs to stand out amongst the other businesses, but still appear professional and stylised.
- Is the entrance to your shop obvious? If not, you might need a label and arrow that points to the door?
Liaise with a quality sign company in Sydney to obtain your signage.
As we have already mentioned, it is important that your shopfront has a stylistic, modern and professional appeal. The only way to achieve that reputable look is by engaging with the best shopfront signage business in Sydney. The most popular printing companies will be able to produce sturdy signs that withstand weather and time.
At Global Signs, we place a strong emphasis on creating stunning visuals for every company we work with. Business shopfront signs are one of our specialty services, and we pride ourselves on fast delivery time plus cost-effective solutions for buildings. We are able to develop all kinds of printed shop signs, including lightbox signs, window decal stickers, hanging business signs and more. With our leading-edge printing equipment technology, you can rest assured that your shopfront will be created to succeed. Browse our professional signage gallery or contact us today for more information.