How To Launch Your New Logo And Brand Design
Whether you’re starting a new business or are rebranding an existing business, a new logo and visual elements will have probably been a major part of your marketing plan. After all, a well-thought-out brand can communicate what you stand for, allow customers to visualise your services and the lifestyle you provide, and embody your brand values.
Perhaps you have paid a creative agency to design your logo and new brand design for you, or maybe you have the internal resources to have produced a beautiful new brand design yourself. Creating assets is one thing, getting them out there, accepted and generating revenue is another.
In this article, the team at Global Signs will be giving some recommendations on how to make the most of your new marketing assets.
- Change Your Social Media Profile Pictures
Step number one, make your new logo your display picture on your social media accounts. Let people know about the new you! Make sure to centre it correctly and allow some space around the outside so that it crops in well for browsers to see.
- Change The Signage Out The Front Of Your Building
You’ve made your new logo, so you want to utilise what you’ve paid for. Secondly, you definitely don’t want to be mixing messages by having your old brand linger on in your store signage. It’s best to quickly order acrylic signs, factory signs, billboard signs, window frosting, laser cut signs, banners, business signs or shop fronts that show off your new identity.
- Put Your New Logo And Brand In Your Email Signature
Have your IT team help you put your new logo into your email signature. That way, every time someone receives an email from you, your brand will become increasingly familiar and accepted among your existing clientele. Plus, your new clients won’t get confused by the change that way.
- Revolutionise Your Office Space Or Store Floor
You’ve already spruced up the outside of your premises, so how about the inside? Or just generally equipping yourself for indoor settings, such as conferences and exhibitions? Consider all aspects of your signage from banners, pull-up signs, any printed materials on the walls, exhibition stands, a display banner or display stands, illuminated signs, and showroom signage.
- Talk With Your Partner Companies.
Anywhere your logo or brand appears outside of your control, for example of the website of a business you partner with, make sure they update it too. It is easy to forget about this step!
- Redesign And Reprint Your Resources.
Sales brochures, catalogues, posters, advertisements in magazines or newspapers, and other printed materials will all need to be adapted to communicate your new logo and brand message. If you are looking for quality print company, Global Signs can connect you with a partner who offers a wide range of printing services.
- Increase Your Brand’s Presence.
With the new resources on hand, is it time to shout your brand from the rooftops? It’s new, which should mean it’s better than the old one, which should mean you ought to tell everyone about it. Creative solutions offered by Global Signs include corflute signs on worksites, vehicle graphics, A-frame signs and other transportable signage that can go where you go and spread awareness of your new brand further and wider.