How to Attract New Customers
Are you hoping to attract new customers to your services? You’re in the right place. In this article, we’ll run through four effective ideas for attracting new customers to your business.
1. Stand out from the crowd with signage.
If your store is positioned in a busy urban setting, you need to stand out from the crowd of buildings that surround you. You can do this with acrylic signs, laser-cut signs, building signs, factory signs, business signs, and other types of signage, including window frosting.
If you are placed in the backstreets, then you need to attract the customers to your less obvious location, using tools such as corflute signage or A-frame signs.
These need to be long-lasting, well-designed and consistent with your brand to have the ultimate effect. Ideally, they will also be designed so they won’t go out of date too fast, allowing you to maximise their lifespan.
2. Attend trade shows or conferences.
Many industries hold annual trade shows or conferences. These are often attended by customers and might be a great way to showcase your brand to a new crowd. Your presence at a trade show can place you in front of an entirely new cohort and showcase that you are a serious contender in the industry. This is true of both business to consumer and business to business settings.
If you are going to exhibit at a trade show, make sure to maximise your investment by attending with an attractive display. You may need a number of marketing signs such as display banners or pull-up banners to attract attendees to your booth – try to order these in advance from a supplier such as Global Signs.
3. Think like your customer!
Put yourself in the shoes of your customer. In what context do they search for services? How can you reach them? There is no set answer for this because every business has slightly different customers, so it can help to define the identity of your customers before doing this.
If your customers are on social media, make a high quality social media page and try to take photos of your services or previous jobs to promote your work. If your customers are contractors on a trade site, consider putting up corflute signage (where appropriate) to highlight that you can offer helpful services. If in doubt, look to methods that expose you to many customers – such as custom vehicle graphics on your work vehicle.
4. Offer unique discounts and promotions.
Customers love to save money, so if you can offer them an attractive bargain you may catch their attention and make them more likely to use your services or purchase your goods. Once you’ve made your promotion, you’ll also need to advertise it – so turn to your website, social media, your store and anywhere else you are physically present to achieve this. Custom-made signs may help to catch the customer’s attention.
For more information on our signage store in Sydney, North Sydney, Parramatta and Smithfield, contact signage supplier Global Signs on (02) 9729 0139 or info@globalsigns.net.au.