Giving Your Store A Facelift In 2022
For a business owner, business signage might seem like a secondary consideration. Given you are focusing on your core business, it’s easy for signage to lapse behind.
However, because signage creates the first impression on your new customers, outdated signage can present an obstacle to onboarding new clients. It can scare people off, or fail to adequately direct them to where they need to be. It can even affect how your existing clients see you.
If you feel like your business is not performing at the level it should be, or if you’re doing well and wish to consolidate your growth, read on. The Sydney signage team at Global Signs will be covering why up-to-date Sydney signage is so important.
Why Old Signage Is A Bad Idea?
At Global Signs, we’re all for getting the most of your investments, but there does come a point when your acrylic signs, laser cut signs, building signs, factory signs, display banners, business signs, billboard signs, and pull up banners start to show their age.
Age can show in a few ways. Your signage in Sydney or signage in Parramatta might rust, peel, fade, become harder to read, become stained by rain or weather, tear, become ratty at the corners, or otherwise start to show evidence of neglect.
In a customer’s eyes, your signs are a portal to your business. Seeing signs that are old and damaged creates the impression that your business is not doing well. This makes your client wonder why this is so. There is a risk they will attribute a lack of attention to detail and laziness to your company.
Conversely, a new sign demonstrates that the business owner keeps all aspects of his business well maintained. It portrays the traits of cleanliness, responsibility, classiness, and success. This last trait is important; clients want to patronise a successful business, because success reflects the quality of the product and customer service.
Finally, new signage also creates a sense of excitement; people love to experience new businesses for themselves. A new sign can catch the eye of a passer-by who has been unaware of your business for years.
Rebranding Opportunities
If you have a good signage set-up that is only a few years old, you may wish to wait a while before rebranding, to get more use out of your existing signage. It may make more sense to expand your signage and investigate different types of signage that convey your existing brand.
However, if it is time that you remade your signage, you have a potential opportunity to rebrand. You are getting the new signage anyway, so the time is right. You may not have a good opportunity to bring your brand into line with modern design principles and brand aesthetics again for a while.
Taking Your Signage To The Next Level
If you’re ready to take your signage to the next level, contact Global Signs today on (02) 9729 0139 or info@globalsigns.net.au. We can work with you to ensure that your signage is working for you, not against you.