Environmentally Friendly Business Marketing Solutions

Are you looking to reduce your footprint while still managing to promote your brand and guide customers to your store? In this article, the team at Global Signs will be exploring a few marketing and signage methods that will allow you to ‘go green’ and do your bit to preserve the environment and not waste resources, while still effectively marketing.

Choose promotional products that ‘keep on giving’

By its very nature, a business sign is quite sustainable. Unlike a paper flyer which each and every customer may take home then put in the bin, a business sign may be seen by thousands of customers, again and again, and last for many years without needing to be replaced. By shifting away from more disposable resources and choosing signage such as acrylic signs, laser cut signs, or billboard signs, you are already reducing your footprint.

Partner with a signage company that is environmentally responsible

You may be able to find a signage company in your area that is taking measures to reduce their environmental impact. For example, here at Global Signs we are going green and have made a commitment to taking a responsible approach to our production and ways of doing business. For example, all of the equipment we use on site is made of 30 per cent recycled plastic. By reusing plastic, we can reduce the amount of waste we are putting into landfill, and reduce the amount of energy that is required for the production of new materials.

Look at the sort of ink the signage company is using

Here at Global Signs, all of the inks we use are water-based. Water-based inks are recognised for being better for the environment than plastic-based inks. The risk of plastic-based inks is that it may include plasticiser liquid, PVC resin and other chemicals that can be toxic and harmful to the environment. By choosing a supplier like Global Signs that chooses water-based ink, you can take steps to reduce your impact on waste accumulation and water supply.

Minimise waste

By having a strong digital strategy, you can help to minimise waste, but physical resources will always be important. Given they are necessary and can drive your success, look to physical resources that will achieve many different goals at one time – for example, the goals of directing people to your business and making people aware of your services.

Promote your business to help others go green

Perhaps your business works directly to help others to be environmentally friendly. If this is the case, a top priority may be to effectively get your message out to more and more people, so they can engage with your service and the end result will be a healthier environment. If this is the case, consider signage strategies including building signs, factory signs, display banners, pull up banners and other options that can be found here.

For more information on environmentally friendly signage solutions and how they can help your business, browse the Global Signs website or contact our friendly team today on (02) 9729 0139 or info@globalsigns.net.au.