Catching Your Customer’s Eye – While Maintaining a Quality Brand
As a brand in the modern world, one of the most important things you can have is ‘presence’. You need to be present on the market as a market leader. If a person doesn’t know your name, then it is unlikely they will trust you to deliver quality goods and services. It’s called the availability bias – look it up!
For this reason, a brand may benefit from establishing its presence by installing acrylic signs, laser cut signs, building signs, factory signs, display banners, business signs, and pull-up banners. These need to be on show at the physical location of the shop, but not only there – otherwise your brand will only be encountered by customers in that immediate area.
Signs also need to appear in the locations that a customer expects major and trustworthy goods and services to appear. For example, if you operate within an industry that has a conference, customers may expect all major players to be at the conference with pull-up banners or A-frame signs.
You can also catch more attention with a highway billboard or a vehicle graphic on your company car or trailer.
The quality of your signage reflects the quality of your brand
Branding is an internal marketing question, and it isn’t something for a signage company to comment on. However, it is the job of your North Sydney signage company, Sydney CBD signage company, Smithfield signage company, or Parramatta signage company to ensure they are using your brand assets responsibly and helping them to achieve their full potential.
It’s vital to have your artwork printed dependently. If you are getting a pull-up banner made, the artwork needs to fit precisely on the pull-up banner. Therefore, the company has to be a clear communicator to express to you what dimensions and specifications the artwork will need to be printed in. They will also need to help you to ensure the colours are in the correct colour model (usually CMYK).
Certain companies are clear leaders in the signage space, but at the top end of the market, the long-term quality of the signs may not be immediately obvious. It is often the test of time that will reveal how the signage stands up. You want to ensure you are going with a company that can offer long-lasting and high-quality signage.
Customers are inclined to trust businesses with fresh signage – it suggests business is going well. Other people are transacting, and that gives confidence. New signage also makes a business approachable. Old, worn-down signage can scare people off.
The very best signage companies in Sydney will also be able to provide advice about what signage is most suitable for certain applications. For example, it may turn out that a painted sign will last longer than other types of signs in a setting exposed to the sun and rain for long periods.
For a signage company in Sydney and surrounds that prioritises quality and communication, contact Global Signs on (02) 9729 0139 or browse our website.