Best Signs for Outdoor Advertising
When we think of signage, we often think of indoor signage that is put up around a store or at a conference. There are plenty of types of indispensable indoor signage which a business may consider installing. Its purposes are many – from a sign helping to maintain occupational work health and safety, to a sign pointing customers in the right direction.
However, indoor signage often depends on a customer already being in your store. In terms of bringing new customers in, indoor signage often needs to work in partnership with quality outdoor signage. This is the case especially when your building is situated to open onto the outdoors rather than a shopping complex.
If you are considering external signage, here are some popular options to consider:
Building signage
Building signs, including shop fronts and factory signs, draw attention to your brand right where it counts: in the moment and as the customer is passing your store. Business signs can take many different forms – from hoardings to wall-painted signage, to lettering on a wall, the awning displays. There are diverse possibilities, and these depends on the shape and structure of your building. A quality signage company can help you to find a tailored solution that suits your brand.
Hoarding and wall graphics
Similar to the above, hoardings and wall graphics can turn ‘dead’ or plain spaces into something exciting that captures the attention. This style of signage is a good way to maximise your available space. Given that that space is available, you may as well make it work for you – and the signage experts are ready to help you achieve this.
Billboard signs
A billboard is a good way to expand beyond the real estate that you own or lease to achieve more widespread brand recognition over a greater geographical area. Billboards often capture the attention of pedestrians or drivers, and both of these audiences are often relatively unoccupied and are able to pay attention. A well placed billboard can establish your brand as a big player in your industry, and the importance of demonstrating that you are established cannot be underestimated.
Vehicle graphics
This type of signage follows the same principle as a billboard sign, except it basically turns your vehicle into a moving display banner or pull up banner. This way you can increase brand awareness in all the places your car, van or trailer goes – which conveniently, often happens to be the area that you serve. Vehicle graphics tend to stick in the mind, and they still carry a sense of novelty for people and therefore draw attention.
Corflute signs
Corflute signs are versatile and can be used for both indoor and outdoor signage. They are able to withstand the weather, sun and rain, making them a suitable option for advertising on fences or poles or at trade or roadwork sites, where this is allowed.
Taking the next step
If you want to know more about signage in Sydney, contact Global Signs on (02) 9729 0139 or info@globalsigns.net.au. We can also assist with acrylic signs and laser cut signs.