5 Essential Types of Signage Your New Business Needs

Are you a new business just getting started and wanting to establish your brand? Or are you an existing business that is undergoing a rebrand, moving to a new office, or replacing worn-down old signage? You’ve come to the right place to learn about business signs.

In this article, Global Signs will explore the 5 essential types of business signs your business needs to make the right impression with customers, ensure a smooth experience in your workplace or visitor area, and create brand awareness.

1. Shop Front Signage

Shop front signage can take many forms but it is potentially the most important signage of all. Can you recall seeing a building that did not have shopfront signage, or which only had a small sign that did not make the nature of the premise clear? Shop front signage gives a business the opportunity to demonstrate their brand values. Furthermore, it’s essential to guiding visitors to the shop successfully, and creating brand awareness in those who pass by. If you have windows for frontage, this may also include window frosting.

2. A-Frame Signs

Sometimes people don’t want to have to come up to your door and see whether there is a sign inside saying ‘open’. Sometimes they’d rather know from the sidewalk, by seeing an A-frame sign with your brand name and logo. An A-frame sign not only communicates that you are open for business, but it also raises brand awareness. Even if the customer doesn’t come in the first time, they are more likely to come in in the future if you make them feel welcome. It may potentially feature any specials you are running at present.

 3. Safety Signage

This might include corflute signs, warning signs, informational signs, exit signs, fire extinguisher signs, automatic defibrillator signs, ‘slippery when wet’ signs, or other factory signs that provide guidance to those who are visiting or working in your premises to undertake a certain action, to not enter a certain area, or to wear a certain kind of personal protective equipment. Correctly placed safety signage can reduce the liability of your business and ensure work health and safety.

4. Display banner signage or pull up banners

Does your business intend on attending any conferences or trade displays? Or are you wanting portable signage within your shop to guide consumers to the right area or guide them to a particular section? A display banner sign or pull up banner is a great way of catching the eye and of utilising space without installing a more permanent, costly, and solid space-consuming structure. These signage types are the ultimate in lightweight advertising.

5. Custom Sneeze Guards for COVID-19 Safety

Although it is not technically a sign, it’s just as important. The team at Global Signs can help with your COVID-19 sneeze guard or Perspex screen needs. Right now, it’s more important than ever to keep your staff and your customers safe, and to operate in accordance with the present COVID-19 restrictions.

If you need assistance with creating and acquiring signage for your business, including acrylic signs, laser cut signs, building signs or billboard signs, contact Global Signs on info@globalsigns.net.au or (02) 9729 0139 today.