It all starts with a well-designed sign. Signage is an investment, so it makes sense to get your design right to maximise your return.
There are few design principles you may want to consider when designing your sign, or commissioning a designer to do so:
Also, in designing your sign, consider what it is you want to promote. Perhaps it’s a particular special you are running, or an overview of what your popular services cost if you have a competitive price. Ensure this is communicated on your sign.
There are many different types of signage that you might want to consider as a business, and each of these has a different use. Signage types include acrylic signs, laser cut signs, building signs, factory signs, display banners, business signs, billboard signs and pull up banners.
Each of these has a specific use, and if used in its proper setting, it will be most effective. For example, you wouldn’t want to use a pull-up banner as a form of outdoor signage, as it may be prone to catching the wind and falling over. You would be better off using a sturdy A-frame sign.
To flip the example, you should use a pull-up banner at a conference. An A-frame sits lower down and will be less visible. It can also be harder to transport.
Some signage has the role of convincing customers to enter your store, whereas other signage is about helping those customers who want to go to your store to get where they need to be. It is a common oversight to neglect this latter type of signage by focusing solely on attracting customers.
Ground based signage, storefront signage, A-frame signage and various other types of signs from your local signage expert can be helpful for this purpose. For all types of signage, and especially directional signage, it needs to be positioned where it will be seen. A signage company can provide advice on this.
There’s no use in designing signs well and then investing in low quality signs. Ensure that you purchase a long-lasting sign or signs from a quality and trusted company, like Global Signs. For signage inspiration or to order signs, contact our team on (02) 9729 0139 or info@globalsigns.net.au.
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