4 signage tips for business success

1. Design your signs well

It all starts with a well-designed sign. Signage is an investment, so it makes sense to get your design right to maximise your return.

There are few design principles you may want to consider when designing your sign, or commissioning a designer to do so:

• Favour large and readable fonts. A simple, striking font will grab attention, whereas small print and harder to read fonts, or fonts over a complex background, may be harder to read from a distance.
• Limit your words. Choose your words wisely, as you only have a few words to get your message across. The less words, the more easily your sign will be understood – and that is your goal. Also consider which words to put in the largest font, as these will be read first and appear at the top of the hierarchy.
• Use colour and contrast to promote your brand. Good use of colours that match (according to colour theory) and striking but harmonious contrast will help to attract people to your sign.

Also, in designing your sign, consider what it is you want to promote. Perhaps it’s a particular special you are running, or an overview of what your popular services cost if you have a competitive price. Ensure this is communicated on your sign.

2. Select the correct signs for the correct application

There are many different types of signage that you might want to consider as a business, and each of these has a different use. Signage types include acrylic signs, laser cut signs, building signs, factory signs, display banners, business signs, billboard signs and pull up banners.

Each of these has a specific use, and if used in its proper setting, it will be most effective. For example, you wouldn’t want to use a pull-up banner as a form of outdoor signage, as it may be prone to catching the wind and falling over. You would be better off using a sturdy A-frame sign.

To flip the example, you should use a pull-up banner at a conference. An A-frame sits lower down and will be less visible. It can also be harder to transport.

3. Help your customers to get where they need to go.

Some signage has the role of convincing customers to enter your store, whereas other signage is about helping those customers who want to go to your store to get where they need to be. It is a common oversight to neglect this latter type of signage by focusing solely on attracting customers.

Ground based signage, storefront signage, A-frame signage and various other types of signs from your local signage expert can be helpful for this purpose. For all types of signage, and especially directional signage, it needs to be positioned where it will be seen. A signage company can provide advice on this.

4. Order quality signs

There’s no use in designing signs well and then investing in low quality signs. Ensure that you purchase a long-lasting sign or signs from a quality and trusted company, like Global Signs. For signage inspiration or to order signs, contact our team on (02) 9729 0139 or info@globalsigns.net.au.