10 things to know before you purchase business car decal
One of the easiest and most effective ways to advertise your business is with vehicle graphics. Cars, vans and trucks are mobile, which means an advertisement on them has the ability to be seen in multiple locations and varying groups of people. Other drivers and pedestrians will immediately be attracted to the visual decal on your vehicle if it is within their peripheral vision.
As a professional signage business in Sydney, we have developed a large number of car graphics for local businesses, big and small. Here are ten things we think you should know.
- Obstruction of window visibility can be frustrating.
When considering where to place your customised vehicle signage, you might want to avoid covering windows. Extremely dark decals can block your view and make it challenging to drive.
- Not all car decals are built to last.
Only the best Sydney print companies will be able to deliver car signage that can withstand the test of time. As we all know, cars can cop a beating from the ever-changing weather, and only high quality decals will stay stuck on your car.
- The rear of the vehicle is seen more than any other angle.
The time when most people will appreciate your personalised car signage is when they are pulled up behind you at a traffic light. Hence, it is important that you make good use of this rear space. Any driver parked behind you should be able to learn your business name and the services/products you offer within ten seconds.
- For content, it’s quality over quantity.
Another important consideration to note is that when driving behind or beside you, other road-users probably won’t be taking their hands off the wheel to scribble down your business phone number on a piece of paper. Therefore, your business name needs to be clear and memorable enough for viewers to easily remember it and search online for your company after they’ve arrived safely at home.
- Choosing colours that contrast with your car paint colour has positives and negatives.
If your vehicle decal visually contrasts with the colour of your car, it will stand out to those passing by. However, it might not look aesthetically pleasing. We find that a white coloured vehicle is a good base to work from when designing a business car.
- A beautiful sticker has no value if it is not installed professionally.
Car signage is only effective when it has been safely, securely and precisely placed on your vehicle. Unfortunately, if your decal has been plastered in an unsightly manner (with air bubbles, on an unwanted angle, or just generally half-heartedly), it may portray your business as unprofessional or lacking attention to detail.
In order to uphold your brand’s prestige, it is vital that you brush up on your car decal installation skills or employ a professional Sydney signage company to apply the sign for you. As one of the best printing companies in Sydney, we can provide installation service when you order a customised car decal from us. If you are committed to doing it yourself (there’s nothing wrong with a DIY king), we recommend getting help from friends and taking your time.
- Car signage needs to be maintained with care.
Some tacky car decals can be prone to rust, mould and tarnish. If you choose to purchase reliable car signage from a popular printer in Australia, you should have no issues with decay, but it is still important to be gentle and thorough when cleaning the exterior of your vehicle.
- Cheapest is not always best.
While we understand the need to save money as a hard-working business owner, spending a little more cash to get a quality sign may end up saving you money down the line. When installing car signage, you only have one chance to position it perfectly, so you might like to acquire the support of a professional signage brand who has done similar jobs before.
- Keep it simple.
Although a variety of colours and extra-large text can draw attention, simplistic and clean graphic design is crucial for professionalism and positive impressions. The best vehicle decal companies, like Global Signs, will do more than merely printing your car signage – they will assist with the initial designs, proofing, processing and installation.
- The type of car you add graphics to is important, but not critical.
The type of car that you install personalised signage on will assist to portray the overall image of your company. If you are advertising a building company, for example, you might benefit from plastering decal onto a practical 4WD vehicle. The car can then be used for work as well as advertising. But it is not vital that your vehicle style matches the type of work you do. A smaller 2WD can still make sense for a building company if it is considered to be the sales car.