10 Creative Ideas for Signage
When it comes to business signage, everyone is always looking for the most creative way to showcase their brand to the world. As we’ve mentioned in many of our previous blogs, it’s important to create eye-catching signs but you should never forfeit the quality and consistency of your brand.
At Global Signs, we produce thousands of new signs for a wide range of businesses, so we know a thing or two about innovative signage. Whether you’re looking at outdoor signs, acrylic signs, 3D signs, laser cut signs, building signs, factory signs, display banners, billboard signs or something else, there is always a way to be creative. You just need to think outside the box!
1. Put it under people’s feet.
Businesses often think of signs in high-up places, like tall billboards or head-height windows. But why not create signage to go on the ground? There certainly is a lot of unused space down there, and floor signage can be particularly useful for wayfinding.
2. Go shiny.
As long as it’s not too far from your brand colour scheme, you could consider choosing a bold metallic theme to turn heads towards your signs.
3. Make it pop as a 3D sign.
There’s no better way to make your sign stand out than by literally making it stand out. 3D signage is becoming increasingly popular and it’s a super creative marketing tactic.
4. Put your own twist on a familiar slogan.
Take something familiar that isn’t copyrighted… but add your own flair. People are often attracted to quotes and phrases that are familiar to them and putting your unique touch to it could keep onlookers on their toes.
5. Create a treasure hunt.
Why not? Engage your visitors with a sign that sends them on a creative treasure hunt throughout your office or factory space. It’ll even help generate a nostalgic feel.
6. Revitalise an old sign.
If you’ve rebranded over the years, showcase your old branding alongside your new as a way to trigger people’s memory and showcase how longstanding your company is. Everybody loves a throwback.
7. Ask others what they think.
If you’re stuck for ideas for a creative sign, ask your colleagues and peers what they would want to see on a sign. You’ll be surprised what ideas crop up, and you might be able to use one of them.
8. Use playful language and graphics.
Have a brainstorming session to consider all the wild and wonderful possibilities for your signage. Don’t worry if your idea sounds impossible or impractical – you can worry about that when you start to refine your ideas.
9. Slap a QR code on it.
People have become much more familiar with QR codes lately, which means you can apply a QR code to your sign for them to find out more information about your business and services.
10. Tell a story through images.
Images leave much to interpretation, which is partly what makes them so great! If you can get people talking about your business sign, then you’re one step closer to them engaging with your brand.